Fashion Boss Meets Unique 21 At Pure London




A Successful 3 Days At Pure London For Unique 21

As mentioned in a number of my previous blog posts, Unique 21 is a vibrant new fashion label offering the freshest interpretation on fashion trends and celebrity styles. They are a Manchester based e-tailer with the vision of providing affordable fashion forward pieces to the style savvy.

What sets Unique 21 a part from other fashion forward e-tailers? Their ability to provide fashion without sacrificing on quality, and breaking the bank.

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Head of Marketing for Unique21 Kerry Liddell and I

I flew over to London this week to meet with Kerry Liddell, head of marketing for Unique 21 and the team at Pure London. I was delighted to finally meet them all in person.

 As soon as I arrived at their Spirit stand it was clear that their three days at Pure London had been a great success. Unique 21 generated a lot of interest from a variety of buyers such as boutiques, indies and key accounts such as; JoyShop DirectFenwickSecret SalesAsos and Mod Cloth.

During my meeting with Unique21 I met with – Sarah Bacchus from SLB Style Magazine & Rachel Neaves Commercial Director Drapers (EMAP) – it was a great meeting overall. Unique21 generated a large amount of Press coverage from the show including reports from Drapers and Fashion United.


I had a great browse through their fabulous new stock and I was spoilt for choice when selecting samples from their SS15, AW15/16 and Party Wear collections. There was something for every occasion; casual, sporty, dressy, elegant and chic. Whether you are 18 or 35 there is definitely something to suit your style – that’s what I love about Unique 21. There’s such a wide variety and it is all so affordable.


There is a 70s/80s vibe in their newest collection and plenty of pastels, pinks, yellows and blues which I love. I will be shooting Unique 21 Style Guide looks over the next few weeks so make sure you keep an eye out. Until then make sure you check them out online here.

Last but not least I got a gift bag filled with Unique 21 chic-ness. Thank you again to the team at Unique 21. I was absolutely spoilt!

Ps. A very exciting collaboration with Unique 21 coming up so watch this space!




Spring/Summer hits Unique 21

The latest spring collection has just hit Unique 21 so stop letting rainy days put a downer on your outfit and start shopping for summer!

And with more lines being added weekly, the grim days stop here.

Here are some of my favourite picks from Unique 21’s latest look book campaigns!


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A Look Back At Their AW 2014 Collection

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