Fashion enthusiasts, buyers, visitors and exhibitors headed to the London Olympia this week to attend the women’s wear trade fair Pure London. I went to Pure on Tuesday the 10th, there was a positive atmosphere which seemed to be catching onto all attendees at Pure. There were over 800 exhibitors in total for Autumn/Winter 15-16 as well as selected short-order labels for Spring/Summer ’15. From industry talks and fashion brands to catwalk shows there was so much to do and see – overall I had a great day at Pure. See below for images and videos of the Womanswear Catwalk show. I will be writing about the Spirit Fashion Show and a few Fashion Brands that I came across at the event over the next few days so stay tuned.
Womanswear Catwalk
These runway shows showcased an inspirational line-up of womenswear. There were 6 different themes for the Womanswear Catwalks! See below for videos of two of my favourites themes.
STREAMLINE
CURATED ECCENTRIC
FOLK TALES
ENCRYPTED
MY STREET MY WAY
NEW HERITAGE
